Data share a vital brand story that marketers must listen to, in order to adjust and continue driving their message forward in a way their audience will understand and connect with. Through data, marketers can analyze and see trends. This information will serve as key insights into their customer’s journey. Utilizing this data and storytelling through its insights will provide the marketer with a better customer service journey. Storytelling with data insights is an impactful way to ensure you meet the customer’s needs and highlight what’s important to your customer.
Ultimately, a brand’s mission and vision should align with their customer’s perception of the brand.