Data is extremely valuable for a company when it comes to decision making as it will help determine what the next move of the brand should be. When it comes to collecting data it is important to have insights that will result in actionable next steps data allows a brand to collect information about its intended audience and consumer.
As the data is collected it is important to draw conclusions from this information. This is where insights play a very valuable role in the data. The collection process as we are able to now analyze the information that has been obtained from the consumers and we can make data based decisions and draw insights and conclusions from the information that we have been provided.
Insight leads to actionable decision making, and data provides the information necessary to make the decisions.