Data share a vital brand story that marketers must listen to, in order to adjust and continue driving their message forward in a way their audience will understand and connect with. Through data, marketers can analyze and see trends. This information will serve as key insights into their customer’s journey. Utilizing this data and storytelling…
Data is extremely valuable for a company when it comes to decision making as it will help determine what the next move of the brand should be. When it comes to collecting data it is important to have insights that will result in actionable next steps data allows a brand to collect information about its…
It is important to understand that in order to engage with influencers there needs to be an upfront value for the influencer and their audience. It is important to understand what their expertise is and how they engage with their audience. Once a brand understands their influencer and the audience it is important to speak their language…
Influencing influencers has become a new marketing technique for brands to reach new audiences. Becoming more consumer-centric to niche markets is important. Although influencers have large followings they also have very specific and niche markets a brand can tap into. It is extremely important as a brand to understand that you cannot simply align with…
When conducting focus groups it is extremely important to understand that the more data you compile from your research group the better. This will help the analysis at the end. It is not of matter of conducting additional focus groups. The focus should be on the information you receive. Respondents should participate and deliver insightful…
E-Commerce is one of the few industries that through the pandemic has risen and continued to see consumer engagement. As we all sit in front of our computers day in and day out it is a perfect opportunity for brands to capitalize on this 24/7 connection to our devices. The digital space is ever-changing and…
Marketing research is extremely beneficial for a brand as well as for consumers. Consumers can benefit from the brand’s research data because this allows the brand to improve its product line or message. Brands must always expect the unexpected when it comes to conducting any type of research. They must prepare for non-responders, survey attendees…
As a consumer, I have taken several surveys throughout my life both post-purchase and as part of a research campaign. I have found that the most effective surveys are short, direct, and intentional. As a marketer, I have had the privilege of conducting various research campaigns. Firstly, I have found it is extremely important for…
We live in a time where the world is at our fingertips. Brands have access to their audience and consumers at a moment’s notice and vice versa. This has led to a revolutionary way of advertising and targeting consumers for brands. More importantly, it is imperative to understand the consumer’s behavior. Also, brand loyalty is…
Programmatic marketing is an automated digital ad buying data-driven service. This allows advertisers to save money. This automated bid service is a more efficient manner for advertisers to plan, moreover, buy ad space online. As a result better targeting resulting in higher impressions. Money Matters Through machine learning, advertisers are able to optimize buys to…
