Daily Archives: November 14, 2020

Less Is More, in Marketing Research

As a consumer, I have taken several surveys throughout my life both post-purchase and as part of a research campaign. I have found that the most effective surveys are short, direct, and intentional. As a marketer, I have had the privilege of conducting various research campaigns. Firstly, I have found it is extremely important for…

How Has Advertising Revolutionized Search Results for Consumers

We live in a time where the world is at our fingertips. Brands have access to their audience and consumers at a moment’s notice and vice versa. This has led to a revolutionary way of advertising and targeting consumers for brands. More importantly, it is imperative to understand the consumer’s behavior. Also, brand loyalty is…