Influencing influencers has become a new marketing technique for brands to reach new audiences. Becoming more consumer-centric to niche markets is important. Although influencers have large followings they also have very specific and niche markets a brand can tap into. It is extremely important as a brand to understand that you cannot simply align with…
When conducting focus groups it is extremely important to understand that the more data you compile from your research group the better. This will help the analysis at the end. It is not of matter of conducting additional focus groups. The focus should be on the information you receive. Respondents should participate and deliver insightful…
E-Commerce is one of the few industries that through the pandemic has risen and continued to see consumer engagement. As we all sit in front of our computers day in and day out it is a perfect opportunity for brands to capitalize on this 24/7 connection to our devices. The digital space is ever-changing and…
Marketing research is extremely beneficial for a brand as well as for consumers. Consumers can benefit from the brand’s research data because this allows the brand to improve its product line or message. Brands must always expect the unexpected when it comes to conducting any type of research. They must prepare for non-responders, survey attendees…
As a consumer, I have taken several surveys throughout my life both post-purchase and as part of a research campaign. I have found that the most effective surveys are short, direct, and intentional. As a marketer, I have had the privilege of conducting various research campaigns. Firstly, I have found it is extremely important for…
We live in a time where the world is at our fingertips. Brands have access to their audience and consumers at a moment’s notice and vice versa. This has led to a revolutionary way of advertising and targeting consumers for brands. More importantly, it is imperative to understand the consumer’s behavior. Also, brand loyalty is…
Programmatic marketing is an automated digital ad buying data-driven service. This allows advertisers to save money. This automated bid service is a more efficient manner for advertisers to plan, moreover, buy ad space online. As a result better targeting resulting in higher impressions. Money Matters Through machine learning, advertisers are able to optimize buys to…
As a marketer, it is vital to look past the numbers. Many times we associate quantitative research as the most reliable data set of information when making marketing decisions however as humans continue to evolve it is important to conduct strategic qualitative research as this will give additional insight into consumers’ buying habits and patterns as well as…
For many decades it has been seen that emotion drive sales. In a time of uncertainty, it seems as though brands are beginning to leverage this knowledge and truly began increasing their advertising around emotional cues to drive sales. However, this is not the first time we see this. In 2012 Royal Caribbean launched an…
Marketing research is a pivotal part of any marketing campaign, this is where a brand will receive consumer insights. Research is where brands and marketers can see how their audience feels about similar brands and where their brand lands in the memory cycle. Through market research, a brand can identify what their most recognizable trait…
