Shopping over our phones has become a commodity and a sure-fire way for brands to connect with their audience in the palm of their hands. A quick look outside and you will always see at least one person with their head down and phone in hand. So how can we as marketers use this to…
How CRM Database can help you tune out the noise CRM systems are extremely intimidating especially if you have never used one. However, when used properly it can make the difference from cold calling for sales to making educated and data driven decisions to drive sales and deliver a customer friendly message a consumer will…
Shining with your competition We have heard the saying over and over again: “There’s no comparison between the sun and the moon; they both shine when it’s their time”. I believe this to be true when it comes to brands, especially in today’s climate where things are so readily available and consumers can compare right…
Leveraging celebrity like ability to sell products Technology is in the palm of our hands, which has resulted in advertisers being able to target us at a moment’s notice. Ad styles have progressed and become more model centric; the focus is no longer on the product, but rather on familiar faces representing a brand. Purchasing…
How brands social responsibility increase sales For decades advertisers have sent our brains submittal messages about the status purchasing an item can give you. As the time has passed this has only become more relevant as consumers have the world in the palm of their hands. As marketers work to amplify branding messages, and social…
Welcome to LA Communications, before we begin here’s a little about us. Founder and CMO of LA Communications, Luisaura welcomes you. This space will provide an inside introspective look at the world of marketing in a digital age. Our team of experts will be offering you techniques and tips to navigate the marketing world.
