As a marketer, it is vital to look past the numbers. Many times we associate quantitative research as the most reliable data set of information when making marketing decisions however as humans continue to evolve it is important to conduct strategic qualitative research as this will give additional insight into consumers’ buying habits and patterns as well as…
For many decades it has been seen that emotion drive sales. In a time of uncertainty, it seems as though brands are beginning to leverage this knowledge and truly began increasing their advertising around emotional cues to drive sales. However, this is not the first time we see this. In 2012 Royal Caribbean launched an…
Marketing research is a pivotal part of any marketing campaign, this is where a brand will receive consumer insights. Research is where brands and marketers can see how their audience feels about similar brands and where their brand lands in the memory cycle. Through market research, a brand can identify what their most recognizable trait…
Digital marketing is extremely important for any successful brand launch. It is vital to think of digital marketing as a key component to increasing consumer engagement. Change your mindset! Digital marketing is many times seen as an afterthought, and should truly be considered as an opportunity for engagement. Unlike traditional marketing, digital marketing provides flexibility…
Shopping over our phones has become a commodity and a sure-fire way for brands to connect with their audience in the palm of their hands. A quick look outside and you will always see at least one person with their head down and phone in hand. So how can we as marketers use this to…
How CRM Database can help you tune out the noise CRM systems are extremely intimidating especially if you have never used one. However, when used properly it can make the difference from cold calling for sales to making educated and data driven decisions to drive sales and deliver a customer friendly message a consumer will…
Shining with your competition We have heard the saying over and over again: “There’s no comparison between the sun and the moon; they both shine when it’s their time”. I believe this to be true when it comes to brands, especially in today’s climate where things are so readily available and consumers can compare right…
Leveraging celebrity like ability to sell products Technology is in the palm of our hands, which has resulted in advertisers being able to target us at a moment’s notice. Ad styles have progressed and become more model centric; the focus is no longer on the product, but rather on familiar faces representing a brand. Purchasing…
How brands social responsibility increase sales For decades advertisers have sent our brains submittal messages about the status purchasing an item can give you. As the time has passed this has only become more relevant as consumers have the world in the palm of their hands. As marketers work to amplify branding messages, and social…
Welcome to LA Communications, before we begin here’s a little about us. Founder and CMO of LA Communications, Luisaura welcomes you. This space will provide an inside introspective look at the world of marketing in a digital age. Our team of experts will be offering you techniques and tips to navigate the marketing world.